

Buy Local is sometimes associated with the locally grown foods initiative; however, the overall philosophy is much broader. A clearer understanding of the term can help us better understand the impact of our buying patterns on the economic vitality of our own communities.
No one likes to see local businesses close their doors or vacant buildings scattered throughout the community. Have you considered how your own buying patterns may be contributing to these losses? If we want to keep our shopping options local, it is important to make conscious decisions to support local businesses. Buying local contributes to the recirculation of monies in the local community, in turn, slowing down the drain of resources leaving the community. Buying goods locally also enhances sales tax revenues in the community, which further supports our municipalities and county governments.
The money you spend to purchase even the smallest of items can have a direct impact on your local businesses, local job markets, local real estate markets, and the local tax base. By supporting local businesses you're also supporting the local charities, schools, and youth programs they contribute to.
Watch a short video on the how a group in southern Illinois developed a Buy Local campaign for their community!
Understanding Rural Economics is an Extension program designed to help rural residents keep more monies circulating in their local economy through education and marketing on the importance of keeping dollars local, the power of the local multiplier, and the use of import substitution including supporting locally owned businesses and entrepreneurs.
As consumers, we have the power to shape the future of our rural communities. For more information about starting a Buy Local campaign or a workshop on the Rural Economics topic, contact Susan Odum, Extension specialist in community development at sodum@illinois.edu.
Banner photo: 4-H Youth Development Program Coordinator Nancy Lambert and Susan Odum outlining a pilot buy local game activity to 5th grade students at Anna Junior High School on May 17, 2019. Photo credit: Heather Reynolds, teacher.
101 Mumford Hall (MC-710)
1301 W. Gregory Dr.
Urbana, IL 61801
Email: extension@illinois.edu