I was reading several articles, trying to catch up and found this very interesting article (it was on the Drovers website).  This is what the article said: "We're feeding the world" is a mantra often used by those involved in farming and food to build support for modern food production systems. However, the latest research from The Center for Food Integrity (CFI) shows that most consumers don't seem to care. "The global population is forecast to reach nine billion by 2050. Feeding the nine billion will require technology and innovation that will help farmers raise more animals for food and grow more crops on the land already in production," said Charlie Arnot, CEO of CFI. "But the 'feeding the world' message won't generate public support for today's agriculture technology." In fact the latest research from The Center for Food Integrity, "Cracking the Code on Food Issues: Insights from Moms, Millennials and Foodies," shows that only 25 percent of consumers believe, "The U.S. has a responsibility to provide food for the rest of the world." "U.S. consumers are much more interested in access to healthy, affordable food than in feeding the world," Arnot said. "Farmers are more likely to build support for today's farming by talking about how what they do on the farm helps keep healthy food affordable." For example, share with them how modern farming innovations like genetically modified seed and indoor animal handling systems allow farmers to produce safe food using fewer resources, with the added benefit of holding down costs, he said. A summary of the CFI research, "Cracking the Code on Food Issues: Insights from Moms, Millennials and Foodies," can be downloaded at www.foodintegrity.org.