Now that you've decided that there is a need for a farmers market in your area, you now need to consider elements that can make or break your market. Time, day of week, and length of the farmers market season are crucial to a farmers market being successful and robust.
All farmers markets look different. When you factor in time, day of week, location, customers, vendors, and other parameters, a farmers market's purpose and type will be transformed. While your market may have similar vendors as other markets, your location and purpose will unique.
As you know, July was extremely wet for us in Northern Illinois. This caused a lot of serious problems for some growers due to the amount of rainwater that we got in fits and spurts. Typically in the growing season, we need 1-1.5 inches of water a week. If your plants received too much, they may have shown wilting symptoms, a physical response to too much rainwater. If you are worried about more rainwater coming in, you can still mulch around your plants. This can help them deal with massive amounts of rainwater.
With rains and seasonal weather, disease has begun to creep in. In the last week, I've seen apple scab and in a new twist, scab on stone fruit. For apple scab, it's too late for sprays to be effective in controlling the disease and you are better off removing fruit that has fallen around the trees. Removal of fallen leaves is also recommended. I've seen some Plum Curculio damage on apple trees as well.
This year marks the third year that our offices have held the Late Summer Field Days. Each year since 2014, I have worked with a farmer in our area to showcase their farm and invite the general public out to visit. Unlike a farm tour, these field days have a set time and location. What I've enjoyed with these field days are the responses I get back from attendees: "I didn't know you could grow this here" or "I've driven by this place so many times but had no idea this farm was here".
After visiting a number of farmers markets this past summer, you may find that you are now thinking about starting your own in your community. Many towns and civic groups want to start a farmers market. They see that it could spur economic development, provide community pride and awareness, bring attention to the local foods community, among many other things it can do.