Downtown Success Indicators in Small Cities

Throughout the Midwest, there are examples of thriving central business districts. University of Illinois Extension in partnership with the University of Illinois Department of Urban and Regional Planning conducted a literature review to identify common strategies and attributes of successful downtowns in small cities.
The team conducting the review was comprised of faculty advisor Dr. Mary Edwards, graduate research assistant Manish Singh, and Illinois Extension, Fulton-Mason-Peoria-Tazewell Unit community and economic development educator Kathleen Brown.
The indicators for successful downtowns were broadly classified into the Ten Indicator Categories
1. Downtown retail development
2. Downtown housing
3. Organization and partnerships
4. Downtown traffic generators
5. Preservation and rehabilitation
6. Immigration and diversity
7. Multifunctionality
8. Downtown design
9. Branding and promotion
10. Downtown finance, employment, and demographics.
The core principle present in all indicators was the need to get more people into downtown areas. Bringing more people into downtowns contributes to expanded business activity and use of services. Some indicators directly focus on economic return. Other indicators recognize the importance of providing unique visitor experiences and illustrate strategies directed towards residential development, leadership, promotion, and the opportunity for new immigrant business development; all contribute a great deal to a vibrant downtown. These indicators define both traditional and contemporary perceptions of success. They provide communities of all sizes an opportunity for making community assessments, identifying benchmarks, and establishing new directions to strengthen their downtowns.