Analytic data from my ILRiverHort Facebook Page shows significant increases since it began in 2011.
The number of people following the Page increased steadily, with a slight bump up in 2013. Currently the Page has 636 followers.
The number of impressions made a dramatic leap in 2016. Impressions are the number of times a post was displayed. This increase is in part due to the increased effort by the marketing team on campus to cross promote posts across the state. It also is because of a few posts that received significant traffic. Total impressions for 2016 were 431,350.
"Like" my Page at www.facebook.com/ILRiverHort