Pop-up shops can be used to create vibrant downtowns while giving start-ups, artists, and existing businesses a place to test markets, build a customer base and increase revenue. Because pop-ups cost significantly less to start up than a storefront, they can assist communities in building equity in their existing entrepreneurial ecosystems by providing lower-cost options to startup businesses.
Pop-ups are not just for start-ups. They can also be a great way for online merchants to take their products offline in order to grow revenues and lead customers to their online shops. Even existing brick-and-mortar stores have used pop-ups to expand their brand awareness. Pop-up events can also assist in re-establishing or expanding retail options in struggling downtowns.
The presenter will provide ways communities can utilize the pop-up concept to its full potential. Examples will be provided of communities in Illinois, both urban and rural that have adopted policies and ordinances to spur equitable entrepreneurial development, expand events and tourism while attracting much-needed real estate development in downtowns using pop-up shops. Who should attend? Community leaders, event coordinators, small business owners, artists, and others interested in using pop-ups or creating pop-up events.
Pam Schallhorn, Extension Specialist in Community & Economic Development, University of Illinois Extension.