It's that time of year when the minds of 4-H storytellers turn to impact reports.
My understanding of impact has changed in the years since I first studied ag communications in the basement of Mumford Hall. It took real life to show me what my professors tried so hard to teach me.
Impact isn't what I did; impact is WHAT CHANGED IN OTHERS because I did something.
In my early days "doing" 4-H work, I thought it was enough that I held events. I counted heads in the room and thought I was doing my job. Thirty-five years later, I finally get it.