Revitalize your community and strategically promote rural tourism to create businesses and jobs

Participants in this rural tourism-focused webinar from University of Illinois Extension will learn how to identify target markets, recognize the importance of digital marketing, and discover how to create effective tourism marketing campaigns that reach different generations.

The presenter will be providing information and resources from a recent research project completed by the University of Illinois and Illinois Extension called I-Rural: Reimagining Illinois Rural Tourism Through Community and Extension Collaboration. Resources include an I-Rural Toolkit that communities and organizations can use to understand better and promote local tourism, as well as an updated grant resource guide.

Presenter:
Pam Schallhorn is a community and economic development specialist with Illinois Extension.

This workshop is aimed at members of tourism organizations, community leaders, and local volunteers with little background or experience in marketing tourism and recreational assets.