Herbert serves on the Illinois Extension marketing and communications team as a media communications coordinator, providing marketing support to Family and Consumer Sciences, Integrated Health Disparities, and Community and Economic Development program staff statewide. His work includes social media management, writing, copy editing, graphic design, project management, website content, and video editing.

He began working as a community worker for Illinois Extension in Champaign County and then held the marketing and communications coordinator position. Years later, he accepted an opportunity to work as a marketing and communications specialist at the University of Illinois Technology Services. In this position, he developed strategic decisions to ensure that Technology Services was recognizable to the public, selected appropriate marketing tools, and developed marketing materials to promote products and services. Developed strategic plans to determine the best media for specific programs and target audiences. Managed online marketing, including web, email, newsletters, and social media. Also produced and created videos to build brand awareness and attractively packaged learning materials to make available to the University of Illinois community on social media.

While living in his home country, Herbert developed in the field of broadcasting and worked for more than ten years as a marketing manager in a television network. During this time, he produced content for various television programs, achieved high ratings, and developed advertising strategies for sponsoring brands, generating good profits for his company and excellent results for advertisers.

Education

• MA | Communications & Leadership | Eastern Illinois University.
• BA | Professional Development & Communications | Eastern Illinois University.
• BA | Marketing & Business | Dr. Jose Matias Delgado University.

Awards:

• Education Programs Team Award, 2018.
• Interdisciplinary State Team Excellence Award, 2023.
• Interdisciplinary Unit Team Excellence Award, 2023.