Over the past few months, the economic climate has shifted dramatically with high unemployment rates and other levels of financial instability. The consumer economics team launches a new 5-week social media campaign, Financial Wellness Checkup. The goal of this social media campaign is to promote positive financial behaviors. It also aims to provide practical tips and resources for consumers as they work to manage their finances and improve their overall wellbeing.
The campaign will be Live July 6 through August 10. The weekly theme and launch date are listed below. There is a new theme each week, with daily posts and resources. The seven posts weekly follow a theme. The daily posts and cards are used to involve audiences online. Below is a breakdown of the themes for each week and the launch date. There is a summary infographic at the end of each week that pulls the week’s theme together. The information and links to resources are available on the team’s blog Plan Well Retire Well.
- Create a Credit Management Plan: July 6
- Learn Easy Estate Planning: July 13
- Plan for Back-to-School: July 20
- Tackle Financial Exploitation: July 27
- Grow Your Savings: August 3
The financial wellness checkup campaign also aims to connect with audiences on different money topics during these financially challenging times. We intend to provide personal financial information in a friendly and engaging way that is non-threatening and inclusive. Our objective for participation is to have individuals take the necessary actions that support their financial goals. All information will be available on our social media platforms, Facebook, Twitter, LinkedIn, and Instagram.
At the end of the campaign, we hope that the information shared will help people move toward financial stability. For more information on the campaign, please contact Camaya Wallace Bechard at firstname.lastname@example.org.