Annual Reports

Annual Reports help tell the Extension impact story. They provide a convenient historical archive of county Extension efforts for the year. Together, they demonstrate the positive impact Extension provides families, businesses, and communities across the state. By reflecting and evaluating a previous year's impact, annual reports provide assistance on forward-looking program planning. Annual reports are a legal requirement of the Extension system. 

Resources for creating your 2021 Annual Report

The following resources are available for download to assist you in the development of your 2021 Annual Report. 

Watch the training videos

Design resources

Text resources

  • Word Story Template (PDF, Word Doc): For pilot units submitting content, use this document to outline the layout for each page. The Word file is recommended.
  • Priority Issue Statements: Use this language for filler content, pull quotes, or introductory paragraphs.
  • Excel Calculator: Use this Excel file to determine the length of stories depending on your selected layout.
  • Sample Story Examples: See great examples of stories.

Data resources

  • Download the 2021 Unit Impact Dashboard to access unit-level data metrics available to use in Annual Reports. This dashboard includes unit-level metrics specific to each grand challenge and unit-level metrics specific to the ANR program area.  


  • Mid-January: Half-page data infographics for 4-H, SNAP-Ed, CED, AAB/NREE will be available and will be inserted for units wishing to add them.  
  • January 15: Units may begin submitting their reports. All content must be included before work begins. It is our goal to have a final draft back to each unit within 30 days of receiving the final content pieces. Copyediting will be provided for all reports.
  • March 31: Deadline for units to submit content for annual reports.



Units should indicate the number of copies they want to be printed and the mailing address to send the bulk copies. The state office will retain 25 copies. Central funds will cover $1,000 worth of printing costs. Units should pay the invoice and then submit to the State fiscal office for reimbursement.


Pilot units submitting raw text and photo content

  1. A unique Box file link will be sent to the contact person for each unit in December. Inside the Box file, create a folder for each page of your report (cover, 2, 3, etc.). Report pages MUST be divisible by 4 (Example: 12 pages, 16, 20).
  2. Using the Excel calculator guide: Select the page type from column B; Select each additional element you’re adding to the page (each element reduces the amount of text available for the story). Note the final character count for each story in Column N and write accordingly.
  3. Using the Word Story Template, indicate the story elements and write the text for each page. The story MUST NOT exceed the character count indicated by the calculation determined in the excel file.
  4. Place the completed Word Story Template document and photos (if applicable) in each page folder in your report's Box folder.
  5. Place the completed Excel Calculator file in the main Box folder. This will act as a guide for us to build your report.
  6. Notify Matt Wiley,, when all your content has been added.


Units using the InDesign template

  1. Use the InDesign template to create your report.
  2. Leave page 3 blank for the priority issue page to be inserted by the state communications team.
  3. Leave vertical one-half page blanks for each program area data graphics you want to be included in your report (4-H, SNAP-Ed, CED, ANR).
  4. Contact Matt Wiley if you need to alter the report to accommodate large staff listings, etc.
  5. Insert priority issue icons in the margins of each article. Stack icons for any story with multiple issue areas.
  6. Be sure your final page count is divisible by 4.
  7. Notify Matt Wiley,, when all your content has been added. A box folder will be provided to upload your files.


Topic-Based 'One-Pager' Impact Reports

Often, donors, legislators, or stakeholders may want to know the impact of a single program topic or challenge area. We sometimes refer to these compact reports as "one-pagers."

Take a look at examples and templates for one-page reports. Listen to the January 2021 training on the six simple steps for creating topic-focused impact reports:

  1. Title
  2. Issue
  3. Action
  4. Impact
  5. Partners
  6. Contact Information