Required Statements

Extension was authorized by the passage of the Smith-Lever Act in 1914. The federal law established the Cooperative Extension Service to be administered through each state’s land-grant university. In Illinois, Extension operates through the University of Illinois at Urbana-Champaign’s College of Agricultural, Consumer and Environmental Sciences. Funding for Extension includes federal funds and grants, state funds and grants (through the Illinois Department of Agriculture), local municipalities (both allocations and tax levies), and private donations. With this complex funding structure comes specific requirements for transparent acknowledgment of affiliations, as well as adherence to all non-discrimination and accessibility policies of the federal and state governments and the university.

Download the Required Statements Best Practices Guide.

Use Cases: These use case examples highlight which statements are required for common Extension materials.

Promotional Flyer | Marketing Brochure

  • Extension wordmark
  • ACES College affiliation
  • Cooperating statement
  • Equal opportunity statement
  • ADA statement A (if promoting a meeting, event, or webinar)
  • Contact information

Social Media Marketing

  • Block I logo
  • Extension Name

Video (all items included in the official Extension video bumper)

  • Block I logo
  • Extension Name
  • ACES College affiliation
  • Cooperating statement
  • Equal opportunity statement

Print Newsletters

  • Extension wordmark
  • ACES College affiliation
  • Cooperating statement
  • Equal opportunity statement
  • ADA statement A (if promoting a meeting, event, or webinar)
  • Contact information

E-newsletter

  • Extension wordmark
  • ACES College affiliation
  • Cooperating statement (typically a link in footer)
  • Equal opportunity statement (typically a link in footer)
  • ADA statement A (if promoting a meeting, event, or webinar)
  • Physical address of the office sending the newsletter
  • Copyright statement (if including educational content)

Print Curriculum | Educational Publications

  • Extension wordmark on the cover of the publication
  • ACES College affiliation
  • ADA statement B (if course permanently housed online)
  • Copyright statement
  • Cooperating statement
  • Equal opportunity statement
  • Smith-Lever statement (if applicable)

Powerpoint

  • Block I logo
  • Extension Name
  • Copyright statement
  • Cooperating statement
  • Equal opportunity statement 
  • ADA statement B

Website

  • Cooperating statement (typically a link in footer)
  • Equal opportunity statement (typically a link in footer)
  • Web Privacy Notice (typically a link in footer)