Short for quick response code, a QR Code is a scannable barcode that points to a website. It is commonly used in print marketing materials. Viewers can use the camera or an app on a smartphone or tablet to scan the code which will then open the assigned website URL.
How to use a QR Code for communications
QR Codes can be a useful tool in your communications toolbox when used in the right place. Use QR Codes on print pieces to make it easier for someone to directly access digital information from a print piece.
When and where to use QR Codes
- Yes: On printed material such as signs, flyers, table displays, mailers, brochures, menu cards, fact sheets, and digital PowerPoint slides.
- Yes: To get to: Registrations, surveys, a map, a fact sheet, social media accounts, a video.
- Yes: To send someone directly to the content. Example: To the digital event registration form, not to the calendar listing.
- No: On graphics that appear on a website or social media. On billboards.
One exception to the digital graphics rule is PowerPoint slides for in-person presentations. For example, audience members can scan a code that leads to a survey.
How to apply a QR Code
QR codes are only useful if they work. Consider where the print piece will be placed and where people will be scanning from.
The QR Code should:
- Be at least 1” wide
- Be black on a solid white background
- Not be skewed or tilted
The source document should:
- Only have one QR code
- Also include a text short URL
- Have a call to action to encourage use such as “Scan this to get started”
How to make a QR Code
There are a variety of ways to make a QR Code. We recommend Extension employees use either WebTools or Canva.
WebTools
- From webtools.illinois.edu, navigate to the Short URL tool
- Select the “+Create” yellow button. In the next window that opens, select “go.illinois.edu” as the domain and select the “Create Short URL” blue button.
- Add the short URL text in the “name” field and add the website address in the “Long URL” field. Select the “Save” yellow button.
- A new field will appear at the bottom called QR Code. Select the box and then select the save button. This will create a code that you can click to open and download.
Canva
- From www.canva.com, scroll down on the left-side menu. Under “Tools,” select “Discover Apps.”
- Enter “QR Code” in the top menu search bar. Select the first option.
- Select either “use in existing design” or “use in new design.”
- In the left-side menu enter the URL and select “Generate code.” The code will be inserted into the design.