Marketing and Communications

The Extension marketing and communications team provides direct service to educators and their program teams to shine a spotlight on the valuable content created and shared by Illinois Extension staff. Our goal is to provide the finishing touches to make your content sing and then to devise and implement plans that will help connect your content to residents of Illinois and beyond.

To accomplish this work, we have assembled a diverse team of marketing and communications professionals who can help with a wide variety of marketing and communications activities.

Marketing and communications planning and research
Writing and editing support for press releases, blogs, fact sheets, and other educational materials
Social media strategy and management
Video filming, editing, and promotion
Media relations and targeted media campaigns
Digital and print marketing and advertising
Branding and graphic design
Campaign monitoring and analytics-driven decision making
Exploration of emerging marketing tools and trends
Training and resource development for marketing and communications topics
Translation and interpretation resources

In addition to the state communications team, each day we are fortunate to get to work with highly-qualified marketing and communications staff who operate in units across the state. Together, we bring experience, local market knowledge, and a passion for the Extension mission.

Requirements for Extension Communications

Copyright and Attribution

Follow all copyright regulations for non-original content.

Email Marketing

Comply with CAN-SPAM email marketing requirements.

Required Statements

Include these required statements on documents.

Branding Logos

Use the right wordmark for the right situation.

Communication Best Practices

Online Bios

Create a keyword-rich biography.

Keyword Tags

Find related content by tagging your website content.

Website Events

Write keyword-rich event descriptions

Press Releases

Use these press release best practices.

Updated social media guidance:

Deleting or hiding comments and blocking people on our social media posts should never be done without seeking guidance and approval from state marketing and communications team. In these instances, the state communications team will reach out to campus leaders to ensure the proper action is taken. Official campus social media commenting policy.