Extension Storefront
Storefront Login Directions
Login instructions will differ depending on whether the order will be paid for with unit funds or with personal funds. Follow directions for logging in based on how you plan to pay for the merchandise.
Unit or Program Purchase
Your account has already been created using your unit email address.
- Log on with your unit email account at go.illinois.edu/ExtensionMerch.
- Contact your county director or unit fiscal staff for the password.
- The shipping charge is estimated. The actual shipping cost will be reflected on your final invoice when the item ships.
- Tax will not be charged for unit accounts.
- Do not share this log on with volunteers. Volunteers should create a personal account only.
- Local pickup is available at the Champaign vendor facility with 1-week advance notice if all items are in stock.
Personal Purchase
- Create an account at go.illinois.edu/ExtensionMerch.
- Create a user name and password for your new account.
- The shipping charge is estimated. The actual shipping cost will be reflected on your final invoice when the item ships.
- Tax will be charged for personal pay orders.
- Volunteers who wish to purchase items should follow these same instructions.
- Local pickup is available at the Champaign vendor facillity with 1-week advance notice if all items are in stock.
Logos and Wordmarks
Brand Requirements
All Illinois Extension, Illinois 4-H (local 4-H clubs are exempt), Master Gardener, and Master Naturalist merchandise and apparel must include campus and Extension brand elements using one of the two options below:
- Block I (trademarked version) and Illinois Extension name (OR)
- Extension wordmark
Apparel Placement
- Use the Block I or wordmark on the front, sleeve, or back of the neck in the tag region.
- If using the Block I and Illinois Extension name combination, leave enough space between the two elements so they are not mistaken for the wordmark.
Approved Colors
Choose the brand elements with outline colors that have the best contrast against your merchandise or apparel color. The Blue Block I should only be used on orange items. If imprint color is limited, you may request to use a solid white or solid black Block I.
| Illinios Extension Color Choices | Illinios 4-H Color Choices |
|---|---|
| White | White |
| Black | Black |
| Grays | Grays |
| Blues | Blues |
| Oranges | Oranges |
| Greens (for shirts) |
Green Shirts Approved for Illinois 4-H Only
The option to use a green shirt color applies to Illinis-4-H only since it is a federally protected entity. Try to choose greens that approximate the 4-H clover color. Use the solid white trademarked Block I and the white 4-H cover on green shirts.
Exceptions
- In cases where space is limited, such as on pens or patches, a single-color (white or black) trademarked Block I is available on request.
- Small items, such as name tags, may substitute the text “University of Illinois Extension” or “Illinois Extension” instead of a logo or wordmark element.
- 4-H club and youth-led 4-H Federation merchandise are exempt from co-branding requirements.
- Items purchased from the national Shop 4-H website, when customization is not an option, are exempt from co-branding requirements.
If you have a unique need, submit a marketing request at go.illinois.edu/MarketingRequest.
Fonts
Use approved fonts for the Extension name. Do not use a cursive/script font for an organization name. Approved fonts include:
- Source Sans
- Open Sans Condensed (for titles only)
- Montserrat
- Georgia
- SuperFly (purchase required; use sparingly for accent)
Embroidery
- Embroidered shirts should use the regular Block I instead of a trademarked version.
- Embroidered shirts with the 4-H clover do not require the 18USC707 notation.
- The Extension wordmark does not typically work well for embroidery, but a lockup of the Block I with the Extension Name is available upon request.
Vendors and Payments
Choosing a Vendor
Types of Vendors
- Use an approved vendor when paying with a P-Card.
- Staff can use local vendors if paying with a purchase order.
- In both cases, art should be approved by the state communications team.
Ready-to-Ship Merchandise
Staff and volunteers can find a wide selection of high-quality, ready-to-ship merchandise available for purchase in the Extension Merchandise Storefront. Follow the login and payment policies outlined in page details above.
Fiscal Policies and Payments
Follow all fiscal requirements when ordering Extension merchandise. Offices may use any of these methods to pay for any branded merchandise:
- Purchase orders
- P-Card
- Unit in/out accounts, with restrictions