How to find the information you need:
What are my all-time top blogs?
- Go to the Sessions Page.
- Adjust the time frame for the period you want to view. For time frames longer than one year, switch time series view from Date to Year Month before selecting date range (to cut down on load time).
- Choose “Contains” from the page URL drop down.
- Enter the portion of the blog’s home page URL that follows extension.illinois.edu.
- For example, to see the top blogs for The Garden Scoop blog, enter /blogs/garden-scoop
MARKETING TIP: Edit your top 20 blogs:
- Verify you have a “Main Article Image” sized 730x400.
- Check your hyperlinks and add links to related content.
- Check the “Parent Blog” status.
- Improve the formatting by adding “Image Text Rows,” “Image Rows,” or Image Galleries.
How many users accessed a webpage/blog/event page?
- Go to the Users Page.
- Adjust the time frame for the period you want to view. For time frames longer than one year, switch time series view from Date to Year Month before selecting date range (to cut down on load time).
- Choose “Contains” from the page URL drop down.
- Enter the portion of the page URL that follows extension.illinois.edu.
- For example, to see how many users accessed the selling food page on the food website, enter /food/selling-food
MARKETING TIP: Focus on these stats:
- How much time did the average user stay on the page? Was that your expectation in creating the page? If it's shorter than expected, can you improve the content of the page to keep the reader on the page?
- If your bounce rate is high, try adding links to related content that keep the reader engaged with Extension websites.
- If your engagement rate is low, try adding downloads, links, or photo galleries.
How are people finding my page?
- Go to the Source page.
- Adjust the time frame for the period you want to view
- Choose “Contains” from the page URL drop down.
- Enter the portion of the page URL that follows extension.illinois.edu.
- This could be a set of pages, such as /blogs/good-growing
- or a specific page: /blogs/good-growing/2020-05-15-how-grow-sweet-corn
MARKETING TIP:
- By narrowing the date in your search, you can determine if specific marketing efforts resulted in an increase of user traffic.
- “Read More” links in emails will show up as “Direct” source and allow you to measure the success of your email marketing to some extent.
What data is available specifically about my unit website?
This data includes all the pages of your website, excluding blogs, events, and press releases.
- Go to the Unit Metrics Page
- Select your unit only from the Unit Field dropdown.
- Adjust the time frame for the period you want to view. For time frames longer than one year, switch time series view from Date to Year Month before selecting date range (this reduces on load time and ensures that no dates are cut off).
- Sort specific pages of your site in order of views, sessions, or engaged sessions.
- Views: Indicate the number of pages that were accessed on your site.
- Sessions: Indicates the number of visits that began on your site. A session might include several page visits.
- Engaged sessions: Indicates visits where the user did some type of action while on the page: download, click a link, visit another page.
- Source: Shows you how users found any page on your unit website.
- Session Start: Shows how many users started on a specific page when they accessed your site, compared to all the views that page had. This can help you determine if your page navigation makes sense or needs tweaks.
- File Download: Shows the total number of clicks on a link leading to a downloadable file. There is no way to determine the downloads for a specific document if there are more than one documents on the page.