Branding: The Psychology of Decision Making

Branding is more than a logo and color palette. Branding is positioning your company to make a favorable impression so that potential customers think of you when making a buying decision.

Learn more in this 60-minute webinar presented by Extension Communication Director Samantha Koon. See how University of Illinois has shifted to a "single brand strategy" with the new marketing assets and what that means for Illinois Extension.

Whether consumers are aware or not, the decision making process follows these five steps:

  1. Identification and definition of a need
  2. Information search by determining the criteria of a good decision
  3. Comparison of available solutions
  4. Select and implement a solution
  5. Evaluate decision made