YouTube ranks second, behind Google, as the most visited website on the internet. More than 500 hours of video are uploaded to YouTube every minute. Nearly 75% of all adults use YouTube. Our Illinois Extension YouTube videos had 1.4 million views in 2020, totaling more than 35,800 hours. Ten videos accounted for 44% of our traffic; not one of our webinars was in our list of 50 most-viewed videos. So how do we better position our life-changing educational content? Read best practices for optimizing your YouTube videos. Use these presentation slides from the webinar.