Logos and Branding

The University of Illinois launched a new set of brand standards in July 2020. The goals of the new standards are to reunify the Illinois system under a single logo - the Block I. As the heart of the Illinois brand, the Block I is a symbol of the core brand strengths, including innovation, legacy, and experience.

Support for staff

Depending on our audience’s experience with us, our graphic presentation of the brand will look unique.

  • The Extension wordmark must appear on all Extension publications, flyers, curriculum, and websites.
  • In social media, the Block I and Extension Name should appear on all graphics anywhere on the document as long as it follows the color guidelines below.
  • All merchandise, whether provided free or for a charge, must include the trademarked version of the Block I as space allows.
  • You cannot have two Block I logos on the same surface of a document. If more than one university entity is sponsoring a program, use the U of I wordmark and provide the cooperating units/partners as text on the document.
  • There are both horizontal and vertical variations of the Extension Name with different alignment options.
  • The College of Agricultural, Consumer and Environmental Sciences name is required on all Extension publications, documents, videos, websites, and merchandise. It may appear anywhere in the document. The only exception to this rule is for social media graphics.

Color guidelines:

  • The full Extension wordmark which uses the Orange Block I outlined in White with white text may only be used on the Illini Blue background.
  • The full Extension wordmark which uses the Blue Block I outlined in White with white text may only be used on the Illini Orange background.
  • The full Extension wordmark which uses an Orange Block I outlined in Blue and text in blue may only be used on a white background.
  • There is no option to use the Extension wordmark over a photo at this time. 
  • BLOCK I: The Orange Block I outlined in Blue may only be used on a white background or over a photo. Whenever possible, this version of the logo should be used.
  • BLOCK I: The Orange Block I outlined in White may only be used on the Illini Blue background or over a photo.
  • BLOCK I: The Blue Block I outlined in White may only be used on the Illini Orange background or over a photo.
  • The Extension Name graphic can be used on any color as long as there is sufficient contrast to read.
  • The Extension Name cannot stand alone on a document without a Block I.

Versions

  • Program logos, such as the 4-H Clover, Master Gardener, or Master Naturalist, must appear as separate identities on the document. There is no version of the wordmark with the program identifiers attached.

Questions Answered

  • Q: Is there an Extension wordmark combined with the 4-H clover, Master Gardener, or Master Naturalist logos?
    A: No. Use the Extension wordmark and place the other program logos anywhere on the page that shows they are clearly separate entities. Use your best judgment on that distance. And, feel free to be creative, now with your logo use. 
  • Q: How much room does the Illinois wordmark, I Logo, or Extension wordmark need?
    A: Continue to keep clearance around the graphic the height of the graphic as previously.
  • Q: Can I put the wordmark over a photo?
    A: No, at this time, you cannot place the wordmark over a photo. Your options are blue background, orange background, or white.
  • Q: Can I just type the Extension Name instead of using the established wordmark?
    A: For consistency, use the Extension Name graphic as presented in the colors available.