Logo and Wordmarks
All Illinois Extension, Illinois 4-H (local 4-H clubs are exempt), Master Gardener, and Master Naturalist wearables must include campus and Extension brand elements using one of these options for required marks:
- Option 1: Block I (trademarked version) and Illinois Extension name
- Option 2: Extension Wordmark
Placement
- Use the Block I or wordmark on the front, sleeve, or back of the neck in the tag region.
- If using the Block I and Illinois Extension name combination, leave enough space between the two elements so they are not mistaken for the wordmark.
Approved Clothing Colors
| Illinios Extension Choices | Illinios 4-H Choices |
|---|---|
| White | White |
| Black | Black |
| Grays | Grays |
| Blues | Blues |
| Oranges | Oranges |
| Greens |
Illinios 4-H Can Use Green
The option to use a green shirt color applies to Illinis-4-H only since it is a federally protected entity. Try to choose greens that approximate the 4-H clover color. Use the solid white trademarked Block I on green shirts.
Brand Contrast
Choose outline colors that have the best contrast to your clothing color. The Blue Block I should only be used on orange shirts. If imprint color is limited, you may request to use a solid white or solid black Block I.
Fonts
Use approved fonts for the Extension name. Do not use a cursive/script font for an organization name. Approved fonts include:
- Source Sans
- Open Sans Condensed (for titles only)
- Montserrat
- Georgia
- SuperFly (purchase required; use sparingly for accent)
Embroidery
- Embroidered shirts should use the regular Block I instead of a trademarked version.
- The wordmark does not typically work well for embroidery, but a lockup of the Block I with the Extension Name is available upon request.
- Embroidered shirts with the 4-H clover do not require the 18USC707 notation.