Logo and Wordmarks

For best quality in printed clothing, use .EPS versions of Extension brand elements included in MarCom's brand asset folder.
Image
three t-shirt mockup designs showing correct brand placement on sleeve, front, or on back near tag area
Brand Requirements

All Illinois Extension, Illinois 4-H (local 4-H clubs are exempt), Master Gardener, and Master Naturalist wearables must include campus and Extension brand elements using one of these options for required marks:

  • Option 1: Block I (trademarked version) and Illinois Extension name
  • Option 2: Extension Wordmark

Placement

  • Use the Block I or wordmark on the front, sleeve, or back of the neck in the tag region.
  • If using the Block I and Illinois Extension name combination, leave enough space between the two elements so they are not mistaken for the wordmark.
Approved Clothing Colors

Approved Clothing Colors
Illinios Extension ChoicesIllinios 4-H  Choices
WhiteWhite
BlackBlack
GraysGrays
BluesBlues
OrangesOranges
 Greens

Illinios 4-H Can Use Green 

The option to use a green shirt color applies to Illinis-4-H only since it is a federally protected entity. Try to choose greens that approximate the 4-H clover color. Use the solid white trademarked Block I on green shirts.

Brand Contrast

Choose outline colors that have the best contrast to your clothing color. The Blue Block I should only be used on orange shirts. If imprint color is limited, you may request to use a solid white or solid black Block I.

Fonts

Use approved fonts for the Extension name. Do not use a cursive/script font for an organization name. Approved fonts include:

  • Source Sans
  • Open Sans Condensed (for titles only)
  • Montserrat
  • Georgia
  • SuperFly (purchase required; use sparingly for accent)

Embroidery

  • Embroidered shirts should use the regular Block I instead of a trademarked version.
  • The wordmark does not typically work well for embroidery, but a lockup of the Block I with the Extension Name is available upon request.
  • Embroidered shirts with the 4-H clover do not require the 18USC707 notation.

Need Design Help?

Contact Extension MarCom for merchandise design approval or condultation about creating a clean, impactful, branded design.